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Overview: Integration of IBM® Campaign and IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition
How modeling and scoring work in the IBM® SPSS® Modeler Advantage Marketing Edition and IBM® Campaign integrated environment
How predictive modeling works in IBM® Campaign flowcharts
How scoring works in IBM® Campaign flowcharts
Configuring the integration between IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition
Single sign-on between IBM® EMM and IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition
Logins and roles in IBM® SPSS® Modeler Advantage Marketing Edition
Setting up single sign-on between IBM® EMM and IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition
Setting up a system user and defining a data source
Setting up user groups
Setting up users with specific roles
Configuring the single sign-on properties
SPSS® | integration
SPSS® | integration | partitions | partition [n]
Configuring navigation and IBM® Campaign properties settings
SPSS | navigation
Campaign | partitions | partition[n] | server | spss
Disabling or re-enabling IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition integration
Building and scoring models
About single sign-on
Changing your password on Marketing Platform
Model types
Automatic matching of fields
Prerequisites for building and scoring models
Converting an existing IBM® Campaign flowchart from IBM® PredictiveInsight
Selecting modeling stream versions other than LATEST
The SPSS Model process
Best practices for creating or rebuilding a model
Creating or rebuilding a model
Evaluating the model
The SPSS Score process
Scoring using a modeling stream
Automating the building and scoring of models
Troubleshooting model and score processes
Example of a campaign that uses SPSS® Model and SPSS® Score processes
SPSS Model process
SPSS Score process
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Notices
Trademarks
Privacy Policy and Terms of Use Considerations
Note
Before you contact IBM® technical support
Notices
Trademarks
Privacy Policy and Terms of Use Considerations