Evaluating the model
You can generate model performance reports to evaluate the model's predictive accuracy after the model is built.
Either build the model manually from the IBM® SPSS® Modeler Advantage Marketing Edition user interface or run the SPSS Model process with production data. Then, verify that the modeling stream contains a successfully built model.
Use the Evaluate option to generate charts, such as analysis of modeling data and model details, that are available after a successful model build.
To generate evaluation graphs and charts for the model, complete the following steps.
1.
Select the model to evaluate from the following options:
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In your IBM® Campaign flowchart, double-click the SPSS Model process box to open the SPSS Model Process Configuration dialog. The SPSS Model process box must display a green check.
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Click Open Modeler Advantage Session to launch IBM® SPSS® Modeler Advantage Marketing Edition in a new window. The Model tab is displayed for the modeling stream that is associated with the SPSS Model process.
The version number of the built model should match the version number that is expected from IBM® Campaign when it last ran the SPSS Model process. If the version number does not match, IBM® Campaign displays a warning that the model in the stream might not be the model last built through IBM® Campaign.
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In IBM® SPSS® Modeler Advantage, click Open and select a modeling stream that contains a built model.
2.
Click Evaluate to generate charts for the model.
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If you change any model settings, you can rebuild the model from the IBM® SPSS® Modeler Advantage session or by running the process flow in the IBM® Campaign flowchart.
3.
Review the evaluation charts.
4.
Close the reporting window when you are done.
5.
Exit IBM® SPSS® Modeler Advantage Marketing Edition.
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