1.
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In IBM® Campaign, open a flowchart in Edit mode to create a model that analyzes data from previous responses.
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2.
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3.
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Drag an SPSS Model process box to the flowchart workspace. Configure it to use account type, account balance, average yearly account balance, last transaction amount, and salary to create the model.
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5.
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In IBM® Campaign, open a flowchart in Edit mode in which the customer data is sent to IBM® SPSS® Modeler Advantage Marketing Edition for scoring based on the previously created model. Configure the SPSS Score process box to select the newly created model for scoring.
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6.
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Score the data in IBM® SPSS® Modeler Advantage Marketing Edition, and the scoring results are provided to IBM® Campaign.
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7.
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In the IBM® Campaign flowchart, use marketing logic to optimize the list based on the score that is received for each customer.
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