How scoring works in
IBM
®
Campaign
flowcharts
You can use the
SPSS
Score process box in an
IBM
®
Campaign
flowchart to deploy models, such as using modeling streams to score an audience.
For example, you can use a predictive model to rate the likelihood of each customer making a purchase or responding to an offer. By using this method to score the model, you can identify the best customers or prospects for the campaign that you plan to run. You can use up to five models in a single
SPSS
Score process box to score the target audience in the campaign, which will use the most recent data available.
Predictive model scores are available downstream from the
SPSS
Score process box. You can use the score fields directly to subselect or segment your audience members.
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