The integration of IBM® Campaign and
IBM® SPSS® Modeler Advantage Marketing Edition provides a complete solution for creating predictive models, which marketers can then score to predict future customer behavior. Marketers can use modeling and scoring to reach customers who are more likely to accept an offer, which results in better response rates for marketing campaigns.
IBM® Campaign is a cross-channel marketing product that delivers personalized, relevant marketing messages across all channels.
IBM® Campaign allows marketers to target individuals with just the right message.
Use IBM® Campaign for the following actions:
IBM® Campaign is installed on
IBM® Marketing Platform, which provides authentication, authorization, and single sign-on (SSO).
IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition is a predictive analytics platform that combines predictive intelligence to decision making. It provides a range of advanced algorithms and techniques, decision management, and optimization to help marketers select the actions that result in better outcomes.
Use IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition to improve decisions and outcomes and to extract value from customer data.
IBM® Campaign uses these results for campaign strategy decision making.
When IBM® SPSS® Modeler Advantage Marketing Edition is integrated with
IBM® Campaign, the
IBM® Campaign flowchart palette includes two new process boxes:
