In IBM® SPSS® Modeler Advantage Marketing Edition, modeling configuration and metadata are stored in proprietary stream files, which are called modeling streams.
When you configure a new SPSS Model process box in an
IBM® Campaign flowchart, you can create a new modeling stream or use an existing modeling stream.
For the SPSS Score process, you can use existing modeling streams that were created in
IBM® SPSS® Modeler Advantage Marketing Edition.
You can download modeling streams by accessing the IBM® SPSS® Collaboration and Deployment Services repository. The download process is described in the
IBM® SPSS® Collaboration and Deployment Services User's Guide.
IBM® Campaign passes user data fields to
IBM® SPSS® Modeler Advantage Marketing Edition through .csv data files. These data files are written to a shared folder for modeling and scoring.
The data can contain numeric, text, and date fields. However, IBM® SPSS® Modeler Advantage Marketing Edition understands date fields in numeric form only. If your modeling data includes dates, you must convert them to numeric values before that data is passed to
IBM® SPSS® Modeler Advantage Marketing Edition. You can use the system-defined
Date () macro in
IBM® Campaign to convert dates into Julian format.
If you create a modeling stream in the SPSS Model process box,
IBM® Campaign generates dummy data according to the types for the candidate fields that are specified in the
SPSS Model process box. The dummy data file is stored in the common shared folder and is used to create a stream. The purpose of the dummy file is to pass field names and data types to
IBM® SPSS® Modeler Advantage Marketing Edition so that
IBM® SPSS® Modeler Advantage Marketing Edition can understand the field types in the modeling stream.
If you open the modeling stream in IBM® SPSS® Modeler Advantage Marketing Edition before you run the
SPSS Model or
SPSS Score process box, only dummy data is available for the
SPSS Score process box. You must run the processes that provide the input cell and run the
SPSS Model process to see real data in any of the
IBM® SPSS® Modeler Advantage Marketing Edition data overviews or previews.