Best practices for creating or rebuilding a model
Use best practices when you create or rebuild models in IBM® Campaign.
The following table describes best practices to use when you create or build SPSS models in IBM® Campaign.
You can change the model type in a modeling stream from the default Predictive type by opening IBM® SPSS® Modeler Advantage Marketing Edition from the SPSS Model process box. Change the model type and save the modeling stream. You can then build the model either from the SPSS Model process box or directly from IBM® SPSS® Modeler Advantage Marketing Edition.
If you open the modeling stream in IBM® SPSS® Modeler Advantage Marketing Edition before you run the SPSS Model or SPSS Score process, only dummy data is available for the SPSS Score process. You must run the processes that provide the input cell and run the SPSS Model process to use real data in the IBM® SPSS® Modeler Advantage Marketing Edition data overviews or previews.