Configuring the integration between IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition
You must ensure that IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition are installed and configured for integration.
To integrate IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition, install or upgrade the following components:
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IBM® Marketing Platform
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IBM® Campaign
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IBM® SPSS® Modeler Advantage Marketing Edition
The following image shows the architecture of the IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition integration. Both products are linked to a shared file system. The IBM® Campaign setup includes a web server and an analytical server. The IBM® SPSS® Modeler Advantage Marketing Edition setup includes the IBM® SPSS® Collaboration and Deployment Services and Modeler Advantage application server and the SPSS® Modeler server.
Campaign-SPSS integrated architecture
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The steps that are described in the following table must be completed only by users with administrative security permissions.
1.
The following table provides an overview of the configuration process.
Configuring the integration between IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition
Task
Details
Documentation
1. Install or upgrade the software.
Use the IBM® EMM installer (9.1.0 or later) to install or upgrade the following components to the same version, in the order listed:
a.
IBM® Marketing Platform
b.
IBM® Campaign
c.
IBM® SPSS® Modeler Advantage Marketing Edition (version 8.0.0 or later)
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When you install IBM® SPSS® Modeler Advantage Marketing Edition, make sure to use the native repository configuration.
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Installing IBM® SPSS® Modeler Advantage Marketing Edition automatically uninstalls PredictiveInsight and removes PredictiveInsight configuration parameters from Marketing Platform.
Installation and upgrades are described in the following documents:
a.
IBM® Marketing Platform Installation Guide or IBM® Marketing Platform Upgrade Guide
b.
IBM® Campaign Installation Guide or IBM® Campaign Upgrade Guide
c.
IBM® SPSS® Modeler Advantage Marketing Edition Installation Guide
2. If IBM® SPSS® Modeler Advantage Marketing Edition is deployed in BEA WebLogic, configure the Oracle WebLogic domain.
In Oracle WebLogic, add the following lines to the config.xml file:
<enforce-valid-basic-auth-credentials>
false
</enforce-valid-basic-auth-credentials>
</security-configuration>
This configuration is described in the IBM® SPSS® Modeler Advantage Marketing Edition Installation Guide.
3. Configure single sign-on.
Single sign-on (SSO) allows users to access IBM® SPSS® Modeler Advantage Marketing Edition from within the IBM® EMM user interface without being prompted to log in.
Single sign-on is configured on Marketing Platform.
Information about single sign-on is described in Single sign-on between IBM EMM and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition.
Additional configuration information is described in IBM® Marketing Platform Administration Guide.
4. Create shared directories.
A shared directory that is accessible by both IBM® Campaign and IBM® SPSS® Modeler Advantage Marketing Edition is used to transfer data between the two applications. Each partition requires its own shared directory.
The shared directory that is created in this step is the directory pointed to by the configuration settings in the next step.
This task is typically completed by IT or other technical personnel.
5. Adjust configuration settings.
You must adjust the configuration settings to specify the IBM® SPSS® Collaboration and Deployment Services server and the Decision Management server. You must also adjust the configuration settings for each IBM® Campaign partition where you want to enable integration with IBM® SPSS® Modeler Advantage Marketing Edition.
The configuration properties are described in Configuring navigation and IBM Campaign properties settings.
Single sign-on between IBM EMM and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
Setting up single sign-on between IBM EMM and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
Configuring navigation and IBM Campaign properties settings
Disabling or re-enabling IBM Campaign and IBM SPSS Modeler Advantage Marketing Edition integration
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