What is IBM Shopper Insights?
Shopper Insights is a shopper-centric tool you can use to view and analyze your data, providing powerful segment-based dashboards that can help your company make better pricing, promotion, assortment, and strategic decisions.
These dashboards integrate standard analyses with an intuitive graphical user interface:
Shopper Insights provides 21 dashboards, each containing vital information about your shoppers at various levels of analysis, from the enterprise-level Topline Dashboard to the individual item level, using granular drill-down dashboards like the Item Importance Dashboard. Using these interactive dashboards, you can research performance across:
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Shopper segments, using a variety of segmentation schemes
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Geographies and store clusters
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Different time periods using historical data
These dashboards provide a new outlook for analyzing your business — rather than focusing on the overall results of a promotion, pricing decision, or assortment choice, you can focus on your shoppers’s specific behavior. This data can help you to increase effectiveness in reaching key segments by showing you which products, promotional activities, and other decisions are important to those high-value shoppers. Here are some of the questions you can answer with IBM Shopper Insights:
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Which segments should I target?
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What are the key sales drivers for those segments?
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What are my key value items (KVIs) and how valuable are other items by segment?
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What causes my most important shoppers to purchase more, or visit more frequently?
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What products are most effective for co-promotions?
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Were my tactics effective for my targeted segments?
Getting Started
To get started using Shopper Insights, you can:
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Learn how Shopper Insights can change your business: What can I do with Shopper Insights?
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Learn how to navigate the dashboards: How do I get Started?
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Learn more about the dashboards: Dashboard Overview
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Get more details about specific dashboards: Using Shopper Insights Dashboards
Dashboard Overview
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