The enableAttributionModeler property indicates whether the response attribution methods in
Attribution Modeler is applied to your reports. Setting this property to
False disables the SIRA, first touch, and equal credit attribution methods. Direct and Last touch attribution methods are still enabled to support reports that are a part of
Interaction History.
The enableBackgroundCredit property is used to represent all the unknown precursor events of a response with a single “background” offer and compute a proportion of the credit for it. Instead of ignoring the cases where a customer response does not have an earlier contact, the background credit is used to represent all of the previously unknown events of a response. A false contact is created for each customer automatically whenever a customer has at least one response, whether they have any contacts or not.
The Training Period property sets the number of days, looking backward from the current date, for which contacts and responses are pulled from
Interaction History to train the
Attribution Modeler model during each run.