IBM® EMM applications use the security features of the
Marketing Platform to authenticate users, check user application access rights, and store user database credentials and other necessary credentials.
Marketing Platform employs industry-standard encryption methods to perform authentication and enforce security across all
IBM® EMM applications. User and database passwords are protected using a variety of encryption technologies.
Marketing Platform defines the user’s basic access to the functions within most
IBM® EMM applications. In addition, for
Campaign and
Marketing Platform, you can control a user’s access to functions and objects within the application.
Marketing Platform provides support for partitions in the
Campaign family of products. Partitions provide a way to secure the data associated with different groups of users. When you configure
Campaign or a related
IBM® EMM application to operate with multiple partitions, each partition appears to application users as a separate instance of the application, with no indication that other partitions exist on the same system.
A subgroup inherits the the roles assigned to its parents. The IBM® EMM administrator can define an unlimited number of groups, and any user can be a member of multiple groups. This makes it easy to create different combinations of roles. For example, a user could be an
eMessage administrator and a
Campaign user with no administration privileges.
IBM® EMM can be configured to integrate with external systems that are used to manage users and resources centrally. These include
Windows™ Active Directory Server, other supported LDAP directory servers, and web access control platforms such as Netegrity SiteMinder and
IBM® Tivoli® Access Manager. This reduces errors, support costs, and the time needed to deploy an application in production.
Marketing Platform supports configurable data filters that allow you to specify data access restrictions in
IBM® EMM products. Data filters make it possible to restrict the customer data that an
IBM® user can view and work with in
IBM® applications.