Roles in Marketing Platform and
Campaign are a configurable collection of permissions. For each role in
Marketing Platform and
Campaign, you can specify permissions that control access to the application.
Generally, you should give users roles with permissions that reflect the functions that users perform in your organization when they use IBM® EMM. You can assign roles to a group or to an individual user. The advantage of assigning roles by group is that you can assign a combination of roles to the group, and if you later want to change that combination, you can do it in one place rather than having to do it multiple times for multiple users. When you assign roles by group, you add and remove users from your groups to control user access.