When you install IBM® EMM applications, each application registers itself with the
Marketing Platform. During that registration process, it adds an entry for itself to the
Analytics menu item.
Typically, the reports packages for the IBM® EMM products are installed when the
IBM® EMM applications are installed. Not all of the reports packages contain reporting schemas, but they all contain the following IBM Cognos BI components:
The IBM Cognos model references the reporting views (or tables) in the IBM® EMM application database, making that data available to the IBM Cognos reports that are also delivered in
IBM® EMM Reports Packages.
Immediately after installation, the reports are in their default state and are to be considered example reports. Why? Because many IBM® EMM applications have a set of objects, attributes, or metrics that can be added or customized. For example,
Campaign allows you to add response types, custom campaign attributes, additional audience levels, and so on. After the data design of your system is implemented, you can revisit reporting to customize the example reports and create new reports.