The Plataforma de Marketing supports localization through its character set encoding and by enabling an administrator to set locale preferences for individual users or all users. Users can also set their own local preferences.

For both internal and external users, you can set locale preferences on a per-user basis or across the IBM® applications that support this feature. This preference setting affects the display of language, time, numbers, and dates in IBM® applications.

The Plataforma de Marketing supports UTF-8 as the default character set encoding, which allows users to enter data in any language (for example Chinese or Japanese). However, note that full support for any character set in The Plataforma de Marketing also depends on the configuration of the following: