Campaign
reports and reporting schemas
The reporting schemas in the
Campaign
Report Package can be customized in the following ways.
Add contact or response metrics
Add custom campaign, offer, or cell attributes
Add response types
Configure the audience level for performance reports
Create reporting schemas for additional audience levels.
The following table maps the individual IBM Cognos 8 BI reports provided in the
Campaign
Reports Package to the reporting schemas that support them.
Campaign Views schema
Campaign Custom Attributes schema
Campaign Perform- ance schema
Offer Perform- ance schema
Campaign Offer Response Breakout
Offer Contact Status Breakout
What If Offer Financial Summary report
X
X
X
Campaign Detailed Offer Response Breakout
X
X
X
Offer Response Breakout, Dashboard version
X
X
X
Campaign Financial Summary by Offer (Actual)
X
X
X
Campaign Return on Investment Compar- ison
X
X
X
Campaign Offer Perform- ance by Month
X
X
Campaign Perform- ance Compar- ison
X
X
Campaign Response Rate Compar- ison
X
X
Campaign Perform- ance Compar- ison with Revenue
X
X
Campaign Perform- ance Compar- ison by Initiative
X
X
Campaign Perform- ance Summary by Cell
X
X
Campaign Perform- ance Summary by Cell with Revenue
X
X
Campaign Perform- ance Summary by Cell and Initiative
X
X
Campaign Perform- ance Summary by Offer
X
X
Campaign Perform- ance Summary by Offer with Revenue
X
X
Campaign Revenue Compar- ison by Offer
X
X
Campaign Summary
X
Offer Campaign Listings
X
Offer Perform- ance Metrics
X
X
Offer Performan- ce by Day
X
X
Offer Responses for Last 7 Days
X
X
Offer Perform- ance Compar- ison
X
X
Offer Response Rate Compar- ison
X
X
Offer Perform- ance Summary by Campaign
X
X
X
The following reports rely on the standard set of custom contact and response metric attributes that are provided in
Campaign
:
What If Offer Financial Summary
Campaign Detailed Offer Response Breakout
Campaign Financial Summary by Offer (Actual)
Campaign Performance Comparison with Revenue
Campaign Performance Summary by Cell with Revenue
Campaign Performance Summary by Offer with Revenue
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