Introduction
For its reporting feature, IBM® Unica Marketing integrates with IBM Cognos 8 BI, a third-party business intelligence application. Reporting relies on the following components:
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A set of IBM® Unica Marketing components that integrate IBM® Enterprise applications with the IBM Cognos 8 installation
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For several IBM® Unica Marketing applications, reporting schemas that enable you to build reporting views or tables in the IBM® system tables of the application
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The example reports for the IBM® Unica Marketing application, built with IBM Cognos Report Studio
This chapter describes each of the reporting components and provides information about post-installation configuration.
About reporting in the IBM Unica Marketing suite
Customizing reporting schemas
Creating reporting schemas for additional audience levels or partitions
Generating updated view or table creation scripts
Customizing the IBM Cognos Model
About customizing or creating Cognos reports for IBM Unica applications