Each flowchart that participates in the Contact Optimization session needs to populate the designated score field. You must populate the field by using a common, agreed-upon score metric that represent the "value" of each offer for each contact.
The ScorePerOffer field is part of every PCT and is commonly populated by Optimize processes for passing a score for each proposed contact to
Contact Optimization. This field is always populated in the PCT if
Campaign users use the Scoring tab of the Optimize process. The values that populate the
ScorePerOffer field are typically taken from a field in the database. The values can also be a derived field that calculates a value that is based on other database fields.
The ScorePerOffer field is the only score field available by default. To make other fields available as a score field to your PCT, you must add numeric fields to your optimization template table. Any numeric field added to your optimization template table can be used as a score field for a
Contact Optimization session.
You can generate model scores with IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition or any other predictive modeling software.