The audience level is the contactable entity such as customer, prospect, account, or household. An Contact Optimization session works at a single audience level. Depending on the audience level you choose to optimize over, you might need more than one
Contact Optimization session.
Contact Optimization maximizes the sum of this score in the optimized (surviving) transactions. All marketing campaigns and flowcharts that participate in the same optimization session must use the same meaning of score for optimization.
Contact Optimization uses scores as a measure for choosing one proposed transaction over another when solving the optimization problem. Therefore, you need a method for generating scores. Some common methods include: