A Contact Optimization session works at a single audience level, for example, customer, household, and account audience levels. If your company uses
IBM® Campaign to communicate with contacts at different audience levels, you must create a
Contact Optimization session for each audience level that you want to optimize.
You might choose to create smaller Contact Optimization sessions for particular types of campaigns, for a particular branch or division of your company, for example. You might use
Contact Optimization to optimize within a single campaign by:
A Contact Optimization session contains the rules and constraints to apply. It can also contain scores to use for each proposed transaction. Scores represent the value of a proposed transaction. Scores can either be:
Each Campaign flowchart that participates in a
Contact Optimization session submits its proposed contacts for optimization by using the Optimize process. The Optimize process specifies to which optimization session it writes its proposed contacts. A
Contact Optimization session can receive proposed contacts from multiple campaigns.
Campaign flowcharts determine the eligibility criteria for receiving offers and assign those offers as possible communications to the recipients.
Contact Optimization considers all possible contacts to a recipient, including those contacts that are made from other campaigns, and including the contact history of the recipient.
Contact Optimization then applies the rules and constraints in the
Contact Optimization session to identify the best set of offers to send to that individual.
When the campaign administrators run the Campaign flowcharts, they populate the Proposed Contacts Table (PCT) for your
Contact Optimization session. Then, you can run your
Contact Optimization session. The
Contact Optimization session then applies the rules that you created to optimize the proposed contacts it received from
Campaign. The rules exclude a subset of the proposed contacts to form the optimized contact list that you can use in
Campaign marketing campaigns.