For example, the Campaign administrator creates a parameterized offer attribute named Card Type in an offer template. When a user assigns the offer to a cell in
Campaign (for example, in the Optimize Process), that user provides a value for the offer attribute. For example, Gold or Silver, or any other value that makes sense.
In certain rules in Optimize, you can then search for these offer versions. For example, you can create a Customers In rule whose scope includes all items of type Gold (Card Type=Gold). You include an offer version in your rule by using the offer versions query builder. The offer versions query builder allows you to choose the values for offer attributes to which the rule applies.