To sample at the audience ID level
This procedure assumes that each cell you initially created will be separately sampled.
1.
Perform one of the following steps:
a.
In the Extract process in your flowchart, retrieve optimized contacts from the CellCode field, following instructions in
To retrieve optimized contacts by PCT/OCT field
.
b.
Add a Segment process to the flowchart and segment by the CellCode field, instead of extracting from the CellCode field in the Extract process.
2.
Randomly sample each cell into a target cell and a control cell:
a.
Add a Sample process to the flowchart.
b.
Connect the Extract process to the Sample process.
c.
Double-click the Sample process.
The Sample tab appears.
d.
Select the input cell using the drop-down list in the Source Cell field.
e.
Select
Random Sample
as the sampling method.
f.
Create two output cells (a target cell and a control cell) based on random sampling.
Refer to the
IBM
®
Unica
Campaign
User’s Guide
for additional instructions on configuring the Sample process.
3.
Connect all of the target and control cells belonging to a single package into a single contact process.
Refer to
To include one Extract process per package
for additional information on channeling multiple cells into separate contact processes.
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