The Min/Max # Offers For Each Customer rule allows you to limit the number of offers that any one customer receives. It can be used to help prevent dilution of messages and inundation with a large number of offers, even if they are consolidated into a small number of actual contacts and packages, for example, sending 50 different offers in a single email.
You can define these constraints specific to a certain strategic segment, channel, or set of offers.
This rule allows you to manage the number of different messages you are sending to an individual. In particular, use this rule to control your customer offer strategy on a per-customer basis. Specifically, this rule controls the minimum and maximum number of offers (or a particular kind of offer) to be given to an individual over a particular time period. This rule is often created on a per channel basis to limit the number of different types of communications (cross-sell versus retention versus upsell, and so on).
By specifying a minimum, you might use this rule to ensure that varied marketing messages reach the customer. You might set the condition that, at most, two contacts to high-value customers would be upsell or cross-sell offers, leaving one offer for retention, and so on.
You can also create a set of high-cost offers, then limit the number of times each customer can receive an offer from that set.
