The Min/Max # Offers Capacity rule allows you to set capacity constraints by defining the maximum and minimum number of offers that should be sent across customers (in general, or for a particular offer, channel, and/or rolling period of time).

You can add an exception to this rule if you need to change the capacity for a particular period of time.

Use this rule to control the usage of a given offer and/or channel over some rolling period of time. A rolling period of time is a number of days, such as 7 days. Which 7 days depends on when the Optimize session runs, for example between January 1 and January 7 if run on January 1, and between January 2 and January 8 if run on January 2, and so on.

To control the number of offers given to an individual, see the The Min/Max # Offers For Each Customer rule.

You should avoid using offer capacity constraints whenever possible, as these will reduce the optimality of the overall solution. If you must use offer capacity constraints, try to use either a minimum or a maximum instead of both. If you must use both a minimum and a maximum, try to avoid using extremely close minimum and maximum values, such as setting the minimum equal to the maximum. Such a narrow range reduces the degree of flexibility Optimize has to optimize.

You may want to limit the number of free cell phone handsets you give away to existing customers who upgrade to a premium monthly plan. You could create an offer capacity rule that limits the maximum number of “Free cell phone with 2-year premium subscription” offers to 20,000.