Field	Value
For each customer in segment	Any Customer applies the constraint to all customers. Segment limits the rule to customers in the segment you select.
that first receives an offer from channel	Any Channel specifies that Optimize consider offers from all channels for this field. Channel name limits this field to offers from the channel you specify.
concerning offer/offer list	Any Offer specifies that Optimize consider all offers and offer lists for this field. Offer/offer list limits this field to the offer or offer list you select. Offer Versions limits the rule to offers containing the offer attribute value(s) you specify in the query builder, including parameterized offer attributes.
cannot later receive an offer from channel	Any Channel specifies that Optimize consider offers from all channels for this field. Channel name limits this field to offers from the channel you specify.
within the time period	A time period you specify applies the rule to all time periods with the specified duration. The duration is a number of days. In other words, the rule must be true for any time period specified. For example, if you create a rule that says a maximum of 3 offers can be sent to any customer in a 30-day period, Optimize will not allow any optimized offers (also considering offers already given in contact history) to exceed 3 in any 30-day window. This "sliding window" interpretation of the time period allows you to truly control your offer presentation strategy. 0 represents “this optimization period” and sets the minimum and maximum number of offers made over the entire time range for proposed contacts across all participating campaigns in this Optimize session (that is, between the earliest and latest proposed dates in the PCT). When a value of zero is used, no sliding windows are used (The entire optimization period is considered as a single time window). In addition, contact history is not considered.
concerning offer/offer list	Any Offer specifies that Optimize consider all offers and offer lists for this field. Offer/offer list limits this field to the offer or offer list you select. Offer Versions limits the rule to offers containing the offer attribute value(s) you specify in the query builder, including parameterized offer attributes.

“For each customer in segment All Segments, that first receives an offer from channel All Channels concerning offer/offer list Platinum Cards cannot later receive an offer from channel All Channels within the time period 90 days concerning offer/offer list Gold Cards.” This rule removes any gold card offers to a customer who first received a platinum card offer in the previous 90 days from the optimized contact list.

"For each customer in segment All Segments, that first receives an offer from channel Any Channel concerning offer/offer list CreditLimitReduction cannot later receive an offer from channel Any Channel within the time period 90 days concerning offer/offer list CrossSellCreditCardInsurance." This rule removes any offers for credit card insurance from customers who first received a Credit Limit Reduction notice in the previous 90 days.