Field	Value
For each customer in segment	Any Customer applies the rule to all customers. Segment limits the rule to customers in the segment you select.
the number of offers from the channel	Any Channel applies the rule across all channels. Channel name limits the rule to offers from the channel you specify.
over the time period	A time period you specify applies the rule to all time periods with the specified duration. The duration is a number of days. In other words, the rule must be true for any time period specified. For example, if you create a rule that says a maximum of 3 offers can be sent to any customer in a 30-day period, Optimize will not allow any optimized offers (also considering offers already given in contact history) to exceed 3 in any 30-day window. This "sliding window" interpretation of the time period allows you to truly control your offer presentation strategy. 0 represents “this optimization period” and sets the minimum and maximum number of offers made over the entire time range for proposed contacts across all participating campaigns in this Optimize session (that is, between the earliest and latest proposed dates in the PCT). When a value of zero is used, no sliding windows are used (The entire optimization period is considered as a single time window). In addition, contact history is not considered.
concerning offer/offer list	Any Offer specifies that Optimize consider all offers and offer lists. Offer/offer list limits the rule to the offer or offer list you select. Offer Versions limits the rule to offers containing the offer attribute(s) you specify in the query builder, including parameterized offer attribute values.
should be between	minimum allows you to specify the minimum number of offers that you want to send. Optimize optimizes offers so that this number is reached. maximum allows you to specify the maximum number of offers that you want to send.

“For each customer in segment Recent Accounts, the number of offers from the channel Any Channel over the time period 30 days concerning offer/offer list Any Offer should be between minimum 0 and maximum 2.” This rule limits the contacts in the optimized contact list so that the number of offers for each customer who recently opened accounts is no more than two over any 30-day period.

“For each customer in segment Any Customer, the number of offers from the channel Email over the time period 30 days concerning offer/offer list Any Offer should be between minimum 0 and maximum 5.” This rule ensures that the number of email offers in the optimized contact does not exceed five in any 30-day period for any customer.

“For each customer in segment Any Customer, the number of offers from the channel Direct Mail over the time period 30 days concerning offer/offer list Gold Cards should be between minimum 0 and maximum 3.” This rule ensures that the number of gold card mailings in the optimized contact list is limited to three for any 30-day period for any customer.

“For each customer in segment Any Customer, the number of offers from the channel Direct Mail over the time period 30 days concerning offer/offer list Offer Version Expiration date = 1/30/07 should be between minimum 0 and maximum 3.” This rule ensures that the number of mailings for any offer with an expiration date = 1/30/07 is limited to three in any 30-day period for any customer.