Field	Value
Total number of offers from channel	Any Channel applies the limit to the offer(s) regardless of the delivery channel. Channel name limits the rule to offers from the channel you specify.
over the time period	A time period you specify applies the rule to all time periods with the specified duration. The duration is a number of days. In other words, the rule must be true for any time period specified. For example, if you create a rule that says a maximum of 3 offers can be sent to any customer in a 30-day period, Optimize does not allow any optimized offers (also considering offers already given in contact history) to exceed 3 in any 30-day window. This "sliding window" interpretation of the time period allows you to truly control your offer presentation strategy. 0 represents “this optimization period” and sets the minimum and maximum number of offers made over the entire time range for proposed contacts across all participating campaigns in this Optimize session (that is, between the earliest and latest proposed dates in the PCT). When a value of zero is used, no sliding windows are used (The entire optimization period is considered as a single time window). In addition, contact history is not considered.
concerning offer/offer list	Any Offer applies the capacity limit regardless of the offer. Offer/offer list limits the rule to the offer or offer list you select.
should be between	minimum allows you to specify the minimum number of offers you want to be sent. Optimize optimizes offers so that at least this number of offers are given out, if possible, given the constraints. It may not be possible to achieve the minimum. For example, suppose you have a rule specifying that a minimum of 10,000 of offer X must be given out. You cannot achieve this minimum in either of the following situations: The PCT contains fewer than 10,000 contacts. There are not 10,000 contacts in the PCT eligible for the offer, for example the contacts are limited by Never A with B rules. Optimize will give out as many offers as possible, given the constraints. maximum allows you to specify the maximum number of offers you want to be sent. This is the maximum number of this type of specific offer/channel or offer list/channel combination that Optimize allows within the specified time period.

"The number of offers from channel Telemarketing over the time period 1 day concerning offer/offer list Any Offer should be between minimum 0 and maximum 3,000.” This rule limits the number of telemarketing calls in the optimized contact list to 3,000 per day.

“The total number of offers from channel Any Channel over the time period 30 days concerning offer/offer list Platinum Cards should be between minimum 0 maximum 50,000.” This rule limits the number of platinum card offers in the optimized contact list to 50,000 over each rolling 30-day period.

“The total number of offers from channel Telemarketing over the time period 7 days concerning offer/offer list Platinum Cards should be between minimum 5000 maximum 15000.” This rule causes Optimize to include at least 5000 platinum card telemarketing calls and no more than 15,000 in the optimized contacts list over each rolling 7-day period.