Field	Value
This optimization session should	Exclude removes those offers that meet the criteria that follow. Include keeps only those offers that meet the criteria that follow.
Interactions where	Narrows the inclusion or exclusion to the offer criteria you specify in the query builder.

“This optimization session should Exclude interactions where CustomerValue < 100 and OfferValue > 10 and Channel = Phone.” This rule ensures that high-value offers are not given to low-value customers using an expensive communication channel (phone).

"This optimization session should Include interactions where Score >= 10.” This rule ensures that the optimized contact list contains only those proposed offers with a value greater than or equal to ten in the Score field.