Field	Value
Sum or Average	Sum specifies that Optimize should add the values of the PCT column before comparing it to the value. Average specifies that Optimize should take the average of the values in the PCT column before comparing it to the value. While you are using the values from the PCT, the sum or average is based on the values in the final OCT.
of the PCT Column	The name of a numeric column in the PCT you want to constrain your Optimize session by.
should be	Select an operator to compare the PCT column to the value: less than or equal to or greater than or equal to.
the value	A positive number to which you compare the sum or average of the PCT Column. The number can be an integer or decimal.
for transaction from offer/offer list	Any Offer specifies that Optimize consider all offers and offer lists. Offer/offer list limits the rule to the offer or offer list you select.
from channel	Any Channel applies the rule across all channels. Channel name limits the rule to offers from the channel you specify.

"The Sum of the CostPerOffer should be <= the value 100000 for transactions from the offer/offer list Any Offer from channel Any Channel." This rule limits the budget of the entire campaign (any offer on any channel) to $100,000.

"The Sum of the RiskScore should be <= the value 100 for transactions from the offer/offer list Any Offer from channel Any Channel." This rule limits the amount of risk your business is exposed to by your campaign.

"The Average of the APR should be >= the value 8 from the offer/offer list CreditOffers from channel Any Channel." This rule prevents giving out only low interest rate offers to ensure profitability.