Field	Values
Each customer in segment	Any Customer applies the constraint to all customers. Segment limits the rule to customers in the segment you select.
can receive an offer from channel	Any Channel specifies that Optimize consider offers from all channels for this field. Channel name limits this field to offers from the channel you specify.
concerning offer/offer list	Any Offer specifies that Optimize consider all offers and offer lists for this field. Offer/Offer list limits this field to the offer or offer list you select. Offer Versions limits the rule to offers containing the offer attribute value(s) you specify in the query builder, including parameterized offer attributes.
only if they receive an offer from channel	Any Channel specifies that Optimize consider offers from all channels for this field. Channel name limits this field to offers from the channel you specify.
concerning offer/offer list	Any Offer specifies that Optimize consider all offers and offer lists for this field. Offer/offer list limits this field to the offer or offer list you select. This is the prerequisite offer for the offer in the second offer field. When an offer list is selected in this field, any offer within that list satisfies the requirement for any offer proposed in the second offer field. Offer Versions limits the rule to offers containing the offer attribute value(s) you specify in the query builder, including parameterized offer attributes.

“Each customer in segment New Customers, can receive an offer from channel Email concerning offer/offer list Follow Up only if they receive an offer from channel Email concerning offer/offer list Initial.” This rule ensures that customers in the New Customers segment are not sent a Follow Up offer unless they are sent an Initial offer.

"Each customer in segment Any Segment, can receive an offer from channel Telemarketing concerning offer/offer list FreeNightAtDisney only if they receive an offer from channel DirectMail concerning offer version Destination = Orlando, Florida." This rule assumes that the air travel offers have a parameterized attribute called destination. This rule ensures that only customers sent an offer with a destination of Orlando, Florida receive the free night at the Walt Disney World resort offer.