The Offer Filtering Summary report displays the number of proposed contacts (and associated percentages) removed by each rule in the Optimize session.

The count for all Include/Exclude rules are reported as a single entry in this report (breakout of individual exclusion rules is not supported).

If the number of surviving contacts in the optimized contact list is too high or too low, you can use this report to understand the impact of each rule and modify the rules to be more or less restrictive as desired.

Although rules are displayed in the same order as they appear on the Rules tab, rules are not applied serially during the optimization process. The order in which Optimize applies the rules has no net effect on the optimization results.

Optimize generally credits rules in the following order:

Within a rule type, the Offer Filtering Summary report credits the rules in the order they are listed in on the rules tab of the optimization session.

The information on the page is organized as follows: