Channel Utilization Over Time report

The Channel Utilization Over Time report displays the number of contacts for each channel over the total period of contact dates for all campaigns participating in this Optimize session.

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All values for the channel offer attribute appear as rows in this report, regardless of whether that channel is used by any of the proposed offers in participating campaigns.

The report displays the following information:

Element
Description
Channel Name
The name of the channel (or All Channels).
Original # Offers
The number of offers given out on the specified channel across all campaigns, after removal of opt-outs (that is, after executing the Exclude/Include rules).
Optimized # Offers
The number of offers given out on the specified channel across all campaigns after the Optimize session was run.
Dates
The number of contacts on the specified communication channel that occurred over the specified time period.
This column displays in increments of a day, week, month, or quarter according to the range of dates represented in the optimization period.

Each column displays in date increments as follows:

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A day, if the optimization period is two weeks or less. For example, if the optimization period is 8 days, beginning on 4/1/07, you will have 8 columns with headers 4/1/07, 4/2/07, 4/3/07, and so on.
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A week if the optimization period is more than two weeks. For example, if the optimization period is three weeks, beginning on 4/1/07, you will have 3 columns with headers 4/1/07-4/7/07, 4/8/07-4/14/07, and 4/15/07-4/21/07.
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A month if the optimization period is more than three months. For example, if the optimization period is four months, beginning on 4/1/07, you will have 4 columns with headers 4/1/07-4/30/07, 5/1/07-5/30/07, 5/31/07-6/29/07, and 6/30/07-7/28/07.
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A quarter if the optimization period is more than eight months. For example, if the optimization period is nine months, beginning on 4/1/07, you will have 3 columns with headers 4/1/07-6/29/07, 6/30/07-9/28/07, 9/29/07-12/28/07.

A three-dimension bar chart below the table shows the channel over time data graphically.

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