The Campaign Optimization Summary report displays the number of packages, transactions, offer presentations, unique offers, individual contact dates, and unique contact channels for each displayed strategic segment. It can optionally display the percent change in these value before and after running the Optimize session. The Show Percentages link at the bottom the rule below the After Optimization table controls this display.

The Before Optimization and After Optimization tables display the following information:

Element	Description
Optimize Process Name	The process name for each Optimize process participating in this Optimize session.
# Packages Sent	The total number of packages sent to audience members of the specified campaign (a package is defined as all offers given to the same audience entity in a single Optimize process). For example, if a target cell of 500 high-value customers are treated in Optimize1 and 1000 medium-value customers are treated in Optimize2, the total number of packages sent by this campaign would be 500+1000=1500 (regardless of the number of individual offers within each package).
# Offer Presentations	The number of separate offers given to audience members of the specified campaign. For example, if a target cell of 100 high-value customers each received two offers in a single mailing, the number of offers presented would be 2*100=200.
# Unique Offers Given	The number of different offers used in the specified campaign. For example, if high-value customers were given offers A and B and low-value customers were given offers B and C, the number of unique offers given out by this campaign would be 3 (A, B, and C).
# Unique Contact Dates	The number of different contact dates given to anyone in the specified campaign. For example, if Optimize1 sent a letter on 1/1/07 and Optimize2 sent a package on 2/1/07, the total number of unique contacts would be two (the first of January and the first of February).
# Unique Contact Channels	The number of different contact channels used for communication with anyone in the specified campaign. For example, if offer A had a channel of “Direct Mail” and offer B had a channel of “Email” and both were given out in the specified campaign, the number of unique channels would be two (direct mail and email). This is computed based on the channel attribute of an offer.