Once the campaign managers run all the flowcharts that are configured to generate contact and offer information for a particular Optimize session, you can run that Optimize session.

Performing a production run writes a complete optimized contact list to the OCT, overwriting any previous results. A production run may take quite some time to complete, depending on the complexity of the session, the size of the proposed contact list, and the number of campaigns using the session.

You can schedule Optimize sessions to run using the Marketing Platform scheduler. You can use scheduler triggers to have the Optimize session start after all the pre-optimization flowcharts have completed. See the IBM® UnicaMarketing Platform Administrator's Guide for details about using the scheduler.