Once IBM® UnicaOptimize optimizes the proposed contacts, you can use the final contact list in your marketing campaign. You must retrieve the optimized contacts from Optimize before you can send marketing communication to these contacts. You must create a flowchart in IBM® UnicaCampaign to perform both tasks.

This flowchart is referred to as the post-optimization flowchart, and is typically created as part of the campaign you created when you made the flowchart to generate your pre-optimized list of contacts.

This section describes how to create a basic flowchart for retrieving optimized contacts for use in a marketing campaign. It also describes how to perform several optional, more advanced tasks such as handling multiple packages and sampling for hold-out control groups in the post-optimization flowchart.