An offer represents a single marketing message, which can be delivered in a variety of ways.

In Campaign, you create offers that can be used in one or more campaigns.

Offers are re-usable:

in different campaigns;

at different points in time;

for different groups of people (cells);

as different “versions” by varying the offer’s parameterized fields.

You assign offers to target cells in flowcharts using one of the contact processes, and track your campaign results by capturing data about customers who received the offer, and customers who responded.