Some optimization rules allow you to specify a strategic segment in your rule definition. Strategic segments are created in Campaign and are available for use within Optimize. A segment, or strategic segment, is a set of audience IDs (all at the same audience level) you have grouped in some meaningful way. For example, you may create a segment called Women that groups all female contacts. You may have another called High Value, which groups all contacts who have spent over $1000 in the past 3 months.

You can then perform an action on the segment you specify in the rule definition. For example, you may create a rule that specifies that all High Value contacts should receive at least three email offers every month.

An optimization rule may apply to all customers or to a single strategic segment. To apply an optimization rule to multiple strategic segments, either create a new strategic segment containing all the desired contacts in Campaign, or create multiple copies of the rule, one for each strategic segment to which it should apply.

For more information on strategic segments, see the IBM® UnicaCampaign User’s Guide.

If you are using IBM® UnicaInteract, smart segments cannot be used with Optimize.