Rule definitions allow you to create a rule’s scope or to determine the action performed on that scope. The scope of a rule is the set of proposed contacts affected by that rule, which can be specified using various dimensions such as customer, offer, channel, and time.
For example, you may define your scope as a set of contacts within a segment called Low Value, that are contacted through the email channel, and that include an offer for 10% off. You can define a For Each Customer Max # Offer rule to ensure that this set of contacts do not receive more than one of these communications a month.
This section discusses three main rule definitions:
