You can use the target control spreadsheet (TCS) with Optimize. If you assign offers to cells with the TCS and link the cells in your flowchart to the TCS, Optimize uses the cell-offer assignments in the Optimize process.

For more information about using the TCS, see the IBM® UnicaCampaign User's Guide.

If you are using the TCS in a IBM® UnicaMarketing Operations campaign project, the Optimize process is enforced like any contact process box because it assigns offers. Therefore, all cells and offers used in an Optimize process must be pre-defined and approved in the TCS before they are allowed to run in production.

For more information about using the TCS with a Marketing Operations campaign project and a post-optimization flowchart, see the IBM® UnicaMarketing Operations and Campaign Integration Guide.