You can use the TCS to manage the cell codes for your optimized contacts.

If you linked cells created in your flowchart to cells defined top-down in the TCS in your pre-optimization flowchart, you cannot link to the same cells in your post-optimization flowchart. You can link to new cells in one of two ways:

Bottom-up—Connect the Extract process to a process which generates bottom-up target cells in the TCS.

Top-down—Copy the TCS rows and link them in a process in your post-optimization flowchart.

For more information about using the TCS, see the IBM® UnicaCampaign User's Guide.

If you are using the TCS in a IBM® UnicaMarketing Operations campaign project, the TCS must contain a row entry for each cell input into the contact process, such as the Mail List process. Each cell in the flowchart must be linked to a TCS and all linked rows must be approved before running the post-optimization flowchart in production.

If you are using a single Extract process box (extracting optimized contacts for campaign X) connected to a contact process, you must create a top-down cell link from the TCS to run the flowchart in production.

If you segment the extracted cell or use a Sample process to create hold-out control cells, then each of the input cells into contact processes will need to be linked from top-down cells. If you re-segment these cells into the same segments/offers as when you submitted the proposed contacts, you can copy the TCS rows used in the proposed contacts flowchart and associate them to the corresponding cells in the post-optimization flowchart. Each cell can have a different cell name and code.

For the TCS rows linked to cells in the post-processing flowchart using optimized offers from Optimize, no offers need to be assigned. Any assigned offers will be ignored.

For more information about using the TCS with a Marketing Operations campaign project and a post-optimization flowchart, see the IBM® UnicaMarketing Operations and Campaign Integration Guide.