The Optimize process Parameters tab

Use the Parameters tab to perform the following tasks:

*
Select the cells for which you want to specify parameterized offer attribute values
*
Assign values to parameterized offer attributes.

Static and hidden offer attributes do not appear on the Parameters tab. Only parameterized offer attributes of offers you selected for cells appear on the Parameters tab.

The following steps track the life cycle of parameterized offer attributes from creation to the Parameters tab.

1.
A campaign administrator creates an offer template, and parameterizes certain offer attributes: for example, Logo, Cost per Offer, and APR. The administrator provides default values for the parameterized offer attributes, for example, Silver for Logo, $5.00 for Cost per Offer, and 7.99 for APR.
2.
A user creates PlatinumCard, GoldCard, and SilverCard offers based on this offer template. The user keeps the default values for parameterized offer attributes in each offer.
3.
The campaign administrator configures the Optimize process as follows:

Now, when users assign any of the Gold, Platinum, or Silver offers to cells, the values for the parameterized offer attributes are defined as appropriate.

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