Getting the best value from Optimize requires forethought and planning. Optimize can optimize your marketing campaign and improve response from customers, but only if you know what you want to optimize. You need a plan, the data to support the plan, and an implementation method.

Optimization is not a static concept. As your business plans grow and change, so must your optimizations. As you track the results of your campaigns, you can analyze the effectiveness of your optimizations, and modify them as your needs change. Over time, you can re-evaluate how you have implemented Optimize and "optimize your optimizations."