Configuring the Optimize process

The Optimize process is where you define what information is sent to the optimization session—which cells, what offers, and what scores. To configure the Optimize process, you must configure the following.

1.
2.
3.
You can optionally define parameterized offer attributes as well.
4.
You can optionally map additional columns to the PCT.
5.

The following sections describe these procedures and the Optimize process in detail.