Optimize is a web-based extension of Campaign that allows you to determine the optimal contact strategy for each customer over time by looking across the proposed offers and channels across multiple marketing campaigns. Optimize helps you limit contact fatigue, prevent conflicting offers, meet channel or inventory capacity limitations, and maximize marketing returns on investment (ROI) or profitability.

With Optimize, you can effectively target customers with timely, relevant offers to increase response likelihood, generate positive ROI, and develop long-lasting, profitable customer relationships, while meeting corporate goals and objectives.