Price Image Item

The Price Image Item report identifies and displays image items within a category and division or across categories in a division.

The Price Image Item report identifies and displays image items within a category and division or across categories in a division. Select the desired category in the Category dropdown menu. Select the desired division in the Division dropdown menu. The table shows information about individual items in a category and the plot graph shows the distribution of these items based on relative volume and relative elasticity.

The application utilizes both Elasticity index and Volume index for Image Item Analysis. Elasticity is calculated by modeling job and for category level Image Item Analysis, the application will use elasticity at the category level. Each modeled category will have an elasticity per price change range.The Elasticity index will calculate based on the average value. Volume index is calculated based on the average volume. Please contact your IBM® representative for more information about enabling this feature.