T
temporary price reduction (TPR)
A temporary reduction in the consumer price of a product.
term license
See
license
.
time cannibalization
See
pantry loading
.
time horizon
The duration of a product promotion or product scenario.
time series
A set of values of a variable at periodic points in time.
TPR
See
temporary price reduction
.
trade fund
Monies offered to a retailer by a manufacturer for the promotion of a set of products. This fund is usually allocated to pay for promotional activities on the part of the retailer, including ads, displays, and temporary price reductions.
trade spend
See
trade fund
.
transfer price
See
franchise pricing
.
trend
A series of related measurements that indicates a defined direction or a predictable future result.
two product rule
A constraint imposed on two products.
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