I

incremental case

The number of cases that the retailer will sell from the promotion.

incremental manufacturer profit

Any additional manufacturer profit generated from a promotion.

incremental manufacturer revenue

Any additional manufacturer revenue generated from a promotion.

incremental unit

The number of units that a retailer sells throughout a promotion period.

incremental value

A measure of incremental profit change.

incremental volume

The cumulative growth of a product group in terms of volume as a result of adding additional products to the group.

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