Graph menus

The selections in the graph menus drive the information displayed in the graphs.

You can provide promotion causals other than these, or re-label the promotional levers differently based on how you typically refer to them. Similarly, if no data exists for a particular level, they can be turned off within System Settings.

Promotion Lever - The promotion lever (Multiple, Ad, Display, TPR) that displays in the Promotion Segmentation chart. The vertical axis of the segmentation chart will change to reflect this selection. The types of levers can be configured.

Multiple (“2 for a $1.00”) is a unique lever, even though it is a type of TPR. Because it is very commonly used, it is modeled separately than the other types of TPRs.

Metric - Selects Unit Volume, Revenue, or Profit lift effects to be displayed in all three graphs. The horizontal axis of the segmentation chart and the vertical axis of the lift charts will change to reflect this selection.

Discount - Selects the discount level to display in the segmentation chart.

SKU / Cannibalistic - Updates the segmentation chart with the selected data from either the SKU Lift or Demand Group Lift graph.