Modeling data used
IBM® Omni-Channel Merchandising leverages proven scientific models to isolate the promotion sensitivity at the different levels of the Promotion Response Analysis (SKU, Line, Demand Group, Category, Division) and by different promotion lever, such as TPR, Ad, or Display.
These sensitivity calculations or elasticities are presented in the graphs of the Promotion Response Analysis tool.
Promotion Response Analysis requires data inputs that are calculated using the IBM® Omni-Channel Merchandising category level models. As a result, you can only view category information in Promotion Response Analysis that have existing models. Promotion Response Analysis is a unique part of the modeling system and must be run separately. The cadence of these runs may need to be more frequent than your actual remodels to take model changes into account that occur due to changes in assortment. However, the default is to run the Promotion Response Analysis over the same time horizon as the most recent modeling run, so the data displayed that gives an indication of model quality, such as TPR count, would match what is being leveraged by the model.