Understanding the Price Curves
The price curves display information about unit volume, profit, and revenue in response to pricing changes.
The Blue curve in the graph represents how a product’s unit volume will respond to various pricing actions.
The Red line on the graph represents how a product’s profit (Gross Margin $) will respond to various pricing actions. This is based on the product’s cost at the time of the last model.
The Green line on the graph represents how a product’s revenue will respond to various pricing actions. This is based on the product’s average scan price at the time of the last model.
Examples
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