H
historical accrual fund
The amount of trade funds spent by a particular account. The amount spent is determined by the number of cases a retailer buys from the manufacturer in the previous year.
historical store participation
A metric that is used to estimate the proportion of stores that will execute a promotional activity.
hurdle rate
The minimum rate of return for a new product investment.
hurdle rate rule
A constraint imposed on the minimum rate of return on a new product investment.
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